• New Vehicles
    • New Catalog
    • Toyota Safety Sense
    • Connected Service
    • New Vehicles In Inventory
    • New Inventory In Transit
  • Pre-Owned Vehicles
    • Pre-Owned Vehicles
    • Certified Used Vehicles
    • Demonstrator Vehicles
    • The Toyota Certified Used Advantage
  • Electrified
    • Hybrid Electric
    • Plug-In Hybrid Electric
    • Battery Electric
  • Special Offers
    • All
    • Sales
    • Service & Parts
  • Service & Parts
    • Book Your Appointment
    • Service Department
    • Parts
    • Accessories
    • Tire Centre
    • Detailing
    • My Toyota Program
  • Financing
    • Apply for Financing
    • Financing Department
    • Second Chance Financing
    • Lease or Buy?
    • Toyota Extra Care Protection
  • About Us
    • About Us
    • Contact Us
    • News
    • Careers
    • Reviews
    • Our Team
  • Français
  • Compare 0
    • 0 New Vehicle(s) to Compare
    • 0 Used Vehicle(s) to Compare
    • 0 New Inventory Vehicle(s) to Compare
Roussel Toyota Logo
new window 323 King George Highway, Miramichi, New Brunswick, E1V 1L2
General: 1-506-622-1867
Sales: 1-506-622-1867
Maintenance & Parts: 1-506-622-1867
new window new window new window
Service Appointment
Roussel Toyota Logo
Go to Main Content Go to Footer
Roussel Toyota Logo
General: 1-506-622-1867 Sales: 1-506-622-1867 Maintenance & Parts: 1-506-622-1867
new window 323 King George Highway, Miramichi, New Brunswick, E1V 1L2
Service Appointment
En | Fr
  • New Vehicles
    • New Vehicles In Inventory
    • New Inventory In Transit
    • New Catalog
    • Toyota Safety Sense
    • Connected Service
  • Pre-Owned Vehicles
    • Pre-Owned Vehicles
    • Certified Used Vehicles
    • Demonstrator Vehicles
    • The Toyota Certified Used Advantage
  • Electrified
    • Hybrid Electric
    • Plug-In Hybrid Electric
    • Battery Electric
  • Special Offers
    • All
    • Sales
    • Service & Parts
  • Service & Parts
    • Book Your Appointment
    • Service Department
    • Parts
    • Accessories
    • Tire Centre
    • Detailing
    • My Toyota Program
  • Financing
    • Apply for Financing
    • Financing Department
    • Second Chance Financing
    • Lease or Buy?
    • Toyota Extra Care Protection
  • About Us
    • About Us
    • Contact Us
    • News
    • Careers
    • Reviews
    • Our Team
  • Compare 0
    • 0 New Vehicle(s) to Compare
      Compare
    • 0 Used Vehicle(s) to Compare
      Compare
    • 0 New Inventory Vehicle(s) to Compare
      Compare
Home > Headlines > Press > 7 reasons to switch to winter tires
Print new window Print

7 reasons to switch to winter tires

7 degrees

November 26 2019, Roussel Toyota

7 reasons to switch to winter tires

7 Reasons to Switch to Winter Tires at 7 Degrees

In terms of safe winter driving, changing to winter tires is perhaps the most important thing you can do. So what’s the right time to switch them over? The answer is actually simple: 7 degrees Celsius - and here are 7 reasons why.

1. The rubber used for winter tires work best at 7 degrees or below

Winter tires are made from a softer rubber compound than summers or even all-seasons. Harder rubber compounds get even harder in cold temperatures, so they lose their traction and ability to ‘stick’ to the pavement (which also hardens considerably in the cold). The magic number where winter tires grip better than all-seasons is, you guessed it, 7 degrees Celsius. Below that temperature, summer tires are basically frozen pucks on the ice, while winter tires are cleats on boots.

2. Cold surfaces provide less traction

You know how asphalt gets a little sticky in extreme heat? Road surfaces are the opposite for tires in extreme cold. And Canadian winters aren’t exactly known for dry, easy-driving conditions. Winter tires are specifically made to grip on to cold and wet road surfaces.

3. Deeper treads gives you more bite in the snow

As a Canadian you know that snow doesn’t exactly wait for an invitation – it shows up one night, and now your morning commute just turned into an adventure. At 7 degrees Celsius we’re very close to that first surprise snow. And those deep treads on your winters are designed to bite through the snow to maximize the amount of rubber that touches the road surface, while simultaneously pushing the snow, slush, and rain away with every revolution.

4. Sipes and why you love them without even knowing what they are

You know those squiggly little grooves in your tires? Those are sipes, and they’re actually a brilliant feat of engineering. When the sipes on your winter tire rotate down and come in contact with the pavement, they open up like little pockets, and pull water into them. As the tire rotates, the sipes close, basically spitting the water droplets out behind the tire.

5. Hydrophilic rubber: more engineering genius

When it comes to contact with the road surface, moisture is essentially a lubricant – and moisture occurs even in the coldest conditions. On a microscopic level, the pressure of a tire on the road surface creates a small layer of water. Which is why Toyota-approved winter tires come with a hydrophilic coating, which essentially acts like a microscopic sponge, giving your winter tires more traction on ice and snow.

6. Shorter stopping distance means a much, much safer drive

Britain’s Auto Express Magazine tested a set of winter tires stopping on wet pavement at 7 degrees Celsius against summer tires. Full emergency ABS braking from 80 km/h produced stops of 35.5 metres for the winter tire equipped car, and 42.5 metres for the summer tire equipped car. That’s a 7 metre difference. Think about what sliding 7 more metres could mean in a dangerous situation, and the safety advantage of winter tires becomes soberingly apparent.

7. Micro bubbles are mega effective

All Toyota-recommended tires are effective. But the best of our tires boast yet another technology that gives you even better traction. Top winter tires are made with a special rubber formed from multi-cell compounds. Essentially, the tread rubber has tiny micro bubbles in them. As the tire wears, the little bubbles get exposed, which then act as bigger versions of sipes, taking water off the ice below the tire, and helping to reduce slippage.

Bonus Reason: So you can get out there and enjoy Canada!

Tubing. Snowboarding. Walks through a snowy forest. We think the best way to enjoy winter in Canada is to, well, get out there and enjoy winter in Canada. Toyota-approved winter tires give you the confidence and peace of mind to go anywhere you want, anytime you can. Where are you looking to go this winter?

2025 Toyota Camry Hybrid
2025 Toyota Camry Hybrid
See Details

Other Articles That May Interest You

2024 Canadian Black Book Best Residual Value Awards

April 10 2024, Toyota Canada

2024 Canadian Black Book Best Residual Value Awards

TORONTO, Ontario – (February 16, 2024) – Toyota Canada Inc. has been recognized by Canadian Black Book (CBB) with nine 2024 Best Residual Value... Read more
2023 Toyota Corolla Cross

December 18 2023, Roussel Toyota

2023 Toyota Corolla Cross

The 2023 Toyota Corolla Cross was introduced to the market a few years ago and it has become exceptionally popular since then. The new Corolla... Read more

Contact Us

Roussel Toyota

new window 323 King George Highway, Miramichi, New Brunswick, E1V 1L2
General: 1-506-622-1867 Sales: 1-506-622-1867 Maintenance & Parts: 1-506-622-1867
Contact Us
new window new window new window

New Vehicles

  • New Lineup
  • Corolla
  • Corolla Hatchback
  • Corolla Hybrid
  • RAV4
  • Camry Hybrid
  • GR86
  • RAV4 Hybrid
  • Sienna Hybrid
  • GR Corolla
  • Grand Highlander
  • Grand Highlander hybrid
  • Crown
  • Crown Signia
  • GR Supra
  • Sequoia Hybrid

Our Inventories

  • Pre-Owned Vehicles
  • Certified Used Vehicles
  • Demonstrator Vehicles
  • New Vehicles In Inventory
  • New Inventory In Transit

Online Requests

  • Price Request
  • Book Your Test Drive
  • Financing Request
  • Service Appointment
  • Order Your Parts
  • Order Your Accessories
  • Order Your Tires
  • Contact Us
  • Trade-In Evaluation

Learn More About Roussel Toyota

  • Special Offers
  • Service Department
  • About Us
  • Our Team
  • News
  • Customer Reviews
  • Financing Department

Location

Roussel Toyota
Get Direction

Opening Hours

Sales
Maintenance & Parts
Days Hours
Monday 8:00AM  /  6:00PM
Tuesday 8:00AM  /  6:00PM
Wednesday 8:00AM  /  6:00PM
Thursday 8:00AM  /  6:00PM
Friday 8:00AM  /  6:00PM
Saturday 9:00AM  /  1:00PM
Sunday Closed

Days Hours
Monday 8:00AM  /  5:00PM
Tuesday 8:00AM  /  5:00PM
Wednesday 8:00AM  /  5:00PM
Thursday 8:00AM  /  5:00PM
Friday 8:00AM  /  5:00PM
Saturday 9:00AM  /  12:00PM
Sunday Closed

Toyota Logo
© 2025 Roussel Toyota Sitemap Terms of Use Privacy Policy
  • General
  • Sales
  • Maintenance & Parts
Select 2 Vehicles to Compare